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Connect with your customers and build brand loyalty by using social media.

With over 500 million users and growing, you can’t ignore Facebook. It gets more hits than Google, and is fast becoming many peoples portal into the web. There are 50 Million Tweets every day on Twitter.

If that hasn’t got your attention, here are a few benefits of embracing social media.

  • Connect with your customers in a place they are familiar and comfortable in.
  • Get and respond to customer feedback.
  • Build your brand visibility and personality.
  • Promote your products and services.
  • Network and develop relationships.
  • Take advantage of the viral nature of Facebook and Twitter.
  • linkedinStay in touch with what your competitors are doing.
  • Increase sales – last year Dell generated an additional $6.6 million in revenue from their 1.5 million Twitter followers.
  • Develop brand loyalty, once you engage directly with your customers they are more likely to be loyal.

Social media is a much used trendy term, but in practice all it means is using the popular online social communication channels (typically this will be Facebook, Twitter and Linkedin) as further opportunities to get your brand in front of your customers and raise and maintain interest in your products and services. This means where an email newsletter will appear in a person’s email inbox, a post to twitter or Facebook will appear on their Facebook, LinkedIn or Twitter accounts.

In an ever more competitive marketplace good regular communication with your customers is more and more important in order for your business to grow. So exploiting the channels people use for social communications is essential. It doesn’t have to give you huge amount of extra work we can help you establish a social media work flow that is easy to manage.

For example using a single web application, you can schedule posts to Twitter, LinkdIn and Facebook, so an entire week, or even months’ worth of posts could be put together in one go, thus constantly reminding your customers to come to the website while you get on with the other aspects of running your business.

Possible ideas for engaging potential clients:


  • New Products in the store.
  • Seasonal promotions.
  • Events you are attending.
  • Things you like.
  • Coupons & vouchers.
  • Competitions.
  • Industry facts.
  • Respond to customer feedback.